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Passionné par les Organismes de Gestion de la Destination, Jean-Luc a débuté sa carrière sur le terrain, en étant agent de développement local touristique, puis directeur d’Office de Tourisme. Il a ensuite été directeur de la MONA (Mission des Offices de Tourisme Nouvelle-Aquitaine) de 2003 à 2020.
Aujourd’hui, il accompagne les territoires touristiques pour dessiner leur futur de façon durable et harmonieuse. Avec deux exigences : se mettre à la place du client et oser l’innovation.